God markedsføring overrasker og smitter af på dit image, og i vores udvalg af bøger om emnet kan du læse om, hvordan du laver markedsføring, der når ud til dine kunder, og om hvordan onlinemarkedsføring fungerer.
Du kan også lære om markedsføring, der ikke kun foregår på digitale platforme, og om hvordan virksomheden i det hele taget plejer sit omdømme.
Endelig har vi alle de bøger, der skal bruges om juridiske aspekter, der skal tages stilling til, før en virksomhed går i gang med at promovere sig selv.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks... Læs mere
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers... Læs mere
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history.
Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.
Ditch the failed sales tactics, fill your pipeline, and crush your number... Læs mere
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a... Læs mere
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for... Læs mere
Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience – classics which will endure for generations to come.