Exposing the truth behind fake news - and how to spot the real from the fake.
Reveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book... Læs mere
Streamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the most stressful, time-sensitive situations.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance... Læs mere
Discover how we became addicted to apologies without really saying sorry, understand when and how to make meaningful amends and why respectfully holding your ground makes you better at being sorry.
If you have never used the media before, are wary of trying, or have tried and failed, this book is for you. With a bit of insider know-how, even the inexperienced can secure positive coverage for their organisation or deal competently with a crisis.
This book is intended for scholars, researchers, and academic leaders who have a passion to... Læs mere
Third edition of the "go-to" textbook on media relations, demonstrating a proactive and planned approach.